http://www.pertuitydirect.com/
Just received the following email…
Welcome To Pertuity Direct
Welcome! Thanks for signing up to receive updates about the Pertuity Direct launch.
We have been hard at work for the last two years, building a social lending business that is targeted toward busy people that would like to enjoy the high investment returns and low loan rates of peer to peer lending, but don’t want to deal with figuring out all of the ins and outs of optimizing the process.
We make social lending hassle free:
For lenders, your investment dollars are deployed and start to earn returns immediately
You get the safety of automatic diversification
If you want to withdraw your money early – not a problem, just a few click to get your money back
Our borrowers are rewarded for working hard to maintain good credit by getting approved and funded quickly with great, low rates
Welcome to social lending without the bidding, gaming or guessing. We handle all the work for you. You get all the benefit.We are just a few short weeks away from launch and are putting finishing touches on everything so that you will enjoy your experience at Pertuity Direct. So stay tuned, we will be coming to market in September and will keep you in the loop.
The Pertuity Direct Team
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4 comments ↓
This sounds like a very interesting model. I like the idea of having the diversification handled by someone else smarter than me, as well as having liquidity. It sounds to me like they will likely have to run their business like a bank, ensuring they have sufficient reserves to prevent bank runs from taking place if people get spooked for whatever reason. If these guys do it right, they could really give Prosper a run for their money. They have brought some nice new things to the table that could attract a lot of investors.
I got an email from Loanio today, saying they will definitely launch in a few weeks as well.
It sounds like they are doing what Zopa does in England.
How, exactly, do you match “high investment returns” with “low loan rates “?
Loanio is sending out emails also about launching soon. Dang – I seem their ads on Google all the time – I wonder how much they are spending on advertising!
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