As my final planned post of 2007 I will be reviewing my goals and giving a grade.
Here were my 2007 RateLadder Goals.
| Expectation | Goal | Stretch Goal | Actual | |
|---|---|---|---|---|
| 2007 Year Ending Account Value | $4,386.37 | $5,062.84 | $5,740.86 | $11,519.59 |
| Return on Investment (ROI) | 10% | 12% | 14% | 10.16% |
| New Reinvestment Loans | 24 | 27 | 30 | 30+ |
| Number of Defaults | 2 | 0 | 4 | |
| Per Month New Money Added | $50 | $100 | $150 | $582 |
| New Money Source | 100% Savings | 75% Savings, 25% RateLadder.com | 50% Savings, 50% RateLadder.com | 50%+ RateLadder.com |
| Google PageRank | 1 | 3 | 5 | 3 |
| Average Unique Visitors Per Day | 10 | 50 | 100 | 87.22 |
2007 Year Ending Account Value: A+ Strectch Goal Vastly Exceeded.
Many things happened over the course of a year that I hadn’t expected. In fact, if you had told me I don’t think I would have believed you. Even in my niche my advertising pricing power is high. And I was able to start LendingClub, Kiva, and Microplace investments.
Return on Investment (ROI): C Meet Expectation.
I know I didn’t have a clear understanding of lending accounting and I had a much lower default expectation when I made that ROI goal… The ROI I was referring to was my Quicken 1 year avg annual return percentage. Given my method for Prosper accounting in Quicken, this number has interest added at the end of the month in which it is generated and only defaults principal on debt sales and bankruptcy. Given my better understanding, next year’s goal will take an altered form.
New Reinvestment Loans: A Stretch Goal Exceeded.
This goal is slightly difficult to track and will be removed in next years goals… Needless to say with my larger than expected account value my principal plus interest repayments were able to generate more than an additional 30 loans.
Number of Defaults: F Expectation Not Meet.
To say that my understanding of the marketplace has increased is an understatement. Also with my larger account and it’s larger number of loans you would expect higher defaults. None the less, in the spirit in which this goal was made I failed.
Per Month New Money Added: A+ Stretch Goal Exceeded.
I have been able to vastly exceed my extremely modest revenue projections with my p2p websites.
New Money Source: A Stretch Goal Met.
While not all money added to my account was generated from my websites more than 50% was generated from my websites which was my stretch goal for 2007.
Google Page Rank: B Goal Met.
Google page rank is dead. None the less, I was able to achieve a page rank of 3 before Google stopped updating. I will choose a different goal for next year.
Average Unique Visitors Per Day: B+ Goal Met.
As of this morning I had 31,836 unique daily visitors for an average of 87.22.
Overall Score: A- Wow what a year.
Looking back on my year I have a great sense of accomplishment and pride. I have learned wordpress. I have written more than a post a day (my English teachers would never believe it). I have met new and interesting people. I have learned more than the basics of SEO. I have a much greater understanding of Prosper and P2P Lending. I can’t wait to see what 2008 has in store.
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5 comments ↓
Your lips must be tired from kissing so much prosper ass & blowing your own horn.
Great year!
From my understanding - Pagerank is not as relevant as it used to be and has changed but it’s not “dead”. Google still updates it but most people don’t see it as the end-all anymore.
Happy new year!
I do enjoy your web site and appreciate all the work you do, but your lendingstats ROI is 3.9% and falling.
@pjz
I clearly state what ROI I am quoting as both the goal and actual ROI. It is my quicken annualized ROI based on actual defaults… I also state that I will be changing my goal for next year… When I made the goal neither Lending Stats nor Eric’s CC had a projected ROI.
As for Projected ROI tracking that is a post for Wednesday…
This post was about examining the goals I made in the beginning of 2007 at the end of 2007. I have learned a lot and I think my stated 2008 goals will reflect that.
@bamalucky
You comments are as classy as ever, but I am glad to have you as a reader.
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